Directional Signs

Want to help your customers and visitors find what they are looking for?  It’s all about using attractive, effective Wayfinding, Navigation or Directional Signs. While these signs may not feel as important to you as exterior signage, they are!  Why?

• They help consumers know and learn where the products and services they want are located
• These signs reinforce a memory and can extend recall of your other advertising efforts
• They can attract new customers by prompting first-time or impulse visits or even purchases
• Directional Signs can actually modify customary purchase decisions or habits, especially signs that allow changeable copy
• They can”brand” a site and should communicate the same image or standard of quality as all advertising efforts
• Directional Signs can speak volumes about your business practices and attention to detail
• They can help your customers and clients navigate to your business, office, restaurant, attractions or departments confidently and efficiently
• They can eliminate confusion for your customers, clients and visitors

Directional Signs – Did You Know?

Directional Signs can increase profits!  Studies now show that by adding or changing a sign it can directly improve sales revenue.  A recent study showed that just by adding two new directional signs to your store, attraction, or business, it results with an average of 8.9% increase in sales revenue.

• 35% of passersby say they wouldn’t know a business was there without a sign
• Signs are responsible for 50% of customer traffic to a start-up business
• Research shows that 85% of your customers lives or work within a five mile radius of your business, which means they potentially see your sign 50-60 times per month!
• Here’s a great example: 17 percent of Best Buy’s walk-in customers did so because of a sign
• 13-20% of the population moves every year, which means you have 13-20% new customers to attract every year through signage
• The value of on-site signage is equal to 24 full page ads every year
• A single on-site sign costs $.02 per 1,000 views

Directional Signs:  A Guide Customers Count On

What’s the best way to get customers into your place of business?  Whether you own a gallery, restaurant, medical clinic, entertainment complex, car dealership or store, Directional Sign point your customers, clients and visitors in the right direction.  As they visit your location, make it easy for them to find the people, services, merchandise and special offer and they will appreciate it.  Guiding them with simple messages, directories and directional signs is important to the success of your business.  Whether you’re providing information outside of a shopping mall, showing model homes inside a subdivision, directing traffic to a resort or identifying aisles in a grocery store or home improvement store, the Directional Signs you utilize can make the difference between a satisfying or frustrating experience.

At Blazing Visuals, you can choose from a wide variety of standard Directional and Wayfinding Signs or create your own unique, customized signs.  Bring us your complete design, or share your vision with one of our graphic designers.  We can create exactly what you want!